About Us

About Us

Hydromax was developed by Bathmate back in 2004 by John Oakes who holds a Higher National Certificate in Mechanical Engineering and has over 35 years of experience in all aspects of automated engineering and manufacturing. After a good friend of John's, who was a keen athlete and motorcycle rider, suffered a serious spinal injury which meant he could no longer gain and maintain an erection, John set to work and created a hydrotherapy pump to help.

As a mechanical engineering designer, John believed there was a better means of delivering vacuum technology to create a better product than the range of conventional penis pumps on the market at the time. With his experience in hydraulics, he began to look at the penis pump from a new angle. The human penis is, after all, a hydraulically operated organ, so why not surround the penis with warm water and generate a hydro-vacuum, thereby working in harmony with the penis.

Putting pencil to the drawing board John came up with a few concept designs and over the next few years produced a few trial prototype samples. His friend was delighted with the results when he tested them. So, in effect, John had invented the world’s first penis pump designed to be used specifically in water, creating a safe negative hydraulic pressure around the penis.

After realising that this pump delivered more than a few results, John got together with some associates to officially launch Bathmate in 2006. Since then, Bathmate has become the world's best-selling penis pump brand with over a million unit sold worldwide. And the collection continues to grow! With new and improved models in the Hydromax series which includes 10 powerful options like the Hydromax7 and the world's larges penis pump, the HydroXtreme11, the possibilities are endless.